An article in today’s Daily Telegraph catches the eye, ‘Adults forget three things a day, research finds’ it states. Immediately one wonders who sponsored this research in order to get some free publicity. Well, according to the Telegraph it was carried out by National-Lottery.co.uk. Yes, apparently a website, rather than a company, carried out the research thereby handily providing a link as well as the free publicity.
Further down the article there is a list of the top 25 things that we forget including, at number 22, buying a lottery ticket. That was a surprise wasn’t it?
The question is how good can this research be? If we are talking about forgetting could it not be the case that the respondents have forgotten the thing they are most likely to forget?